March 17, 2022

Facebook’s algorithm favours polarising political groups -- advantage BJP

reporter

Facebook’s algorithm favours polarising political groups that keep users hooked to newsfeed; BJP fits the bill with its content and gets cheaper ads. If a political party or its proxies have pumped in enough advertisements and campaigned heavily, often with emotionally or politically charged content, to increase “engagement” on Facebook, its advertisements would automatically work out cheaper.

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