March 16, 2022

Facebook isn’t neutral, its algorithm offers cheaper ad rate to BJP


To provide one million views for an ad, Facebook charged all advertisers promoting BJP Rs 39,552 rupees on an average. But for Congress, it charged 52,150 rupees, nearly 32% more. The favourable pricing allows BJP, Facebook's largest political client in India, to reach more voters for less money. The Collective’s findings validate Supreme Court concerns that Facebook’s policies and algorithm pose a threat to electoral politics and democracy.

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